Project Overview
Mishel Furniture is a family-owned upholstery business with a rich heritage dating back to 1965. Passed down from father to son, the workshop has preserved its traditional craftsmanship while adapting to modern design aesthetics. The owner’s uncle, who deeply values the brand’s legacy, decided it was time to establish an online presence that showcases their work and expertise.

The Goal
Rather than solving a specific problem, the goal of this project was to create a digital catalog that highlights the upholstery studio’s capabilities, craftsmanship, and unique made-to-order furniture. The website needed to reflect the heritage, quality, and modern touch that define Mishel Furniture.

The Approach
Strategic Concept & Storytelling: The website was designed to tell a story—one that bridges the past and the present, reinforcing the brand’s legacy while introducing a sleek, modern digital experience.
AI-Generated Content & Imagery: To create visually striking and unique content, AI-assisted visuals were used to enrich the catalog and brand storytelling.
Built on Wix Studio: The site was developed using Wix Studio, taking advantage of its flexibility and design capabilities to create an interactive and visually compelling layout.
Fully Responsive & Functional: The site is fully responsive, ensuring a seamless experience across devices, with intuitive navigation that allows visitors to explore the collections effortlessly.
The Solution
A clean and sophisticated catalog that allows visitors to browse Mishel Furniture’s work in an elegant and immersive way.
A reactive and engaging UI, ensuring that the online presence reflects the same level of care and detail as the handcrafted furniture.
A strong storytelling element, emphasizing the company’s roots, values, and dedication to timeless quality.
Key Takeaways
This project was about more than just creating a website—it was about preserving and translating a decades-old craftsmanship tradition into the digital world. By combining modern design principles, storytelling, and AI-enhanced visuals, we successfully established an online presence that respects tradition while embracing innovation.