“Mecto” means “home” in Russian, and the studio is led by Leon Weitzman, an interior designer. The branding process was deeply connected to its cultural roots, drawing inspiration from the diacritical marks in Russian typography to create a structured yet warm identity.

The logo embodies architecture and stability, resembling the shape of a house while maintaining a sleek, modern aesthetic. The branding was further enhanced with AI-generated background visuals for marketing purposes, reinforcing Mecto Studio’s design-forward and artistic approach.