Guy is a holistic practitioner, breathwork guide, and retreat leader. The work covers his full social world: Instagram feed system across multiple seasonal palettes, his long-form articles redesigned into illustrated carousels, retreat campaigns (Desert Sound Retreat, day retreats), a course launch in August 2025, reel covers, highlight covers, and an ongoing photo direction shot across desert and studio. The brand had to hold spiritual depth without falling into cliche.
Brand as a season
The feed arrived wearing one heavy navy costume, everywhere, all year. The rebrand replaced it with a system that breathes: the identity stays fixed underneath while the palette shifts with the seasons, the retreats, and the work Guy is holding at any given time — grounded earth tones first, new costumes as new chapters open.
His words, made scrollable
Guy writes long, honest articles on his site — and nobody was reading them on Instagram. So each article became a designed carousel: a chunky Hebrew headline, a hand-drawn line illustration, pull-quotes set like posters, all in whatever season the feed was wearing. His thinking, his voice — given a visual body that stops a thumb.
Photography as the brand
The portrait direction did more brand work than any logo could. Honest light, real movement, no posing. The same camera language carried from desert retreat shoots to studio portraits to course launch campaigns.
Campaigns + retreats
Day retreats, Desert Sound Retreat, the August 2025 course launch. Each campaign got its own poster, story set, and reel covers, but they always read as Guy. The retreat work especially had to feel like the place, not a flyer for the place.
