I notice, design, build, ship.
I'm Yam — an AI-native builder. I connect design, data, and operations to make systems, processes, and products that work smarter — and ship them myself.
By day I'm in Business Operations at Wix Enterprise, learning how world-class products run at scale.
Designan eye for experience, aesthetics, clarity.
Ops & datasystems thinking, decisions backed by evidence.
AI-buildingfrom noticing a gap to a live product, fast.
Everything on this site — the code, the case studies, the print kits — is made by me, with AI as the power tool, never the decision-maker.
Shipped
Off-hours: espresso past midnight, psychedelic album art, and noticing things.