Nobel Booking represents the deep edge of psychedelic trance and underground electronic music. Their visual world had to feel like the dancefloor at 4am: saturated, distorted, dreamlike. I built the brand, designed the website that's live today, and run an ongoing album art practice for the agency's artists: Chaos604, Abeber Project, Alpha Omega, Sci-Fi, Laughing Skull, Sunset Riders, Quadra, SISRA, Armoza, ACOBAS, Point, and more.
An ongoing visual lab
Each release gets its own world, but the agency stays recognizable. We treated Nobel itself as the framing device: same grain, same typography, infinite variations underneath. The album wall on the homepage of this portfolio is a single year of that practice.
AI as a sketching tool
A lot of the covers start as generative seeds, then get pulled apart, recolored, retyped, redrawn. The machine is a starting point, never the final word. The model can hallucinate a planet. It cannot tell you why a label needs to sit just left of center.
Brand that scales with the roster
I designed the agency identity assuming it would have to absorb at least twenty artists, half of whom didn't exist yet. The system holds Chaos604 and SISRA without flinching, and it will hold whoever signs next.
