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The Apricot Labs · Yam Meir

I notice things.
Then I build them.

AI-native builder. Design, data, systems — real working products, most of them live.

Selected work

Things I built.
Most of them are live.

Open any of them — watch how it flows in. No hard page jumps.

Lumi, TeachBack's AI listener
say it out loud →
Live
01 — AI Product (founder + builder)

TeachBack

A voice-first AI learning partner — you explain out loud, Lumi asks what you can't answer yet.

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Pitch Night finale ballot: pick 5 of 12 finalists, live
28 ventures · 145 votes
02 — Product Design + Build + Live Ops

Pitch Night

One app ran a four-event startup competition — and 145 people voted live at the finale.

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Reichman refunds: Gemini reads the receipt and fills supplier, amount, and date
receipt in → gemini fills → tzkir out
03 — Product Design + Build

Reichman Budget Automation

Photograph a receipt — the university gets the exact PDF it requires. Refunds went from weeks to days.

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Playground

Miniature apps. Real, live, mine — press anything.

EXP—001live

TeachBack

EXP—002live

April Eats Out

EXP—003live
EXP—004live
EXP—005live
EXP—006

Nocturne Espresso

Brand & client work

Identities and websites, made end to end.

01

Nobel Booking

Brand world, live website, and an ongoing album-art practice for a deep-electronic agency.

02

Michel Furniture

Logo, brand system, and the live website for a third-generation upholstery house.

03

Guy Eitani

A seasonal brand world — social, campaigns, and photo direction for a retreat leader.

04

Orly Meir

Identity and a bespoke, right-to-left site for a Tel Aviv image consultant and atelier.

05

Tony Ve Ester

A real restaurant poster brief from design school — kept because the work still stands.

06

The Nom Society

A food-society brand grown from a single fig — wordmark, pattern, and print suite.

07

TravelMate

An app concept with a mascot doing the heavy lifting — Pacco sorts your trip.

An ongoing album-art practice for Nobel Booking
Burn The Witch — Rimojeki X Laughing SkullNofel Ve'Kam — Sunset RisersAlbert's Story — ArmozaPoint — New BornEl Botanico — ACOBASRetro In The Metro — ACOBASKnow Nothing — Abeber ProjectLost Goa Files — ArmozaNobel Gallery — Nobel BookingMystical Plastic People — SISRA & Shisho

Blog

Thoughts on design, building, and the space between.

Why I'm rebuilding my portfolio in code

On moving from drag-and-drop to full control, and why the process matters more than the result.

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